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What you can do to keep up with Digital Marketing in 2012
Honk if you think 2011 went by in a blur (*honk*). I know, right? The main question that has been on my mind, as a Digital Marketer, is what does 2012 have in store for SEO, along with the general...
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WDL New Boy pt.1 – Luke
Hi. I’m Luke – the newest member of the Digital Marketing team at WDL. I am here because I have a strong interest in sharing the stories of your brand to other internet users, whether it be through...
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Hide your Google Places address if you don’t serve customers there
Google has been cracking down on the addresses shown in Google Places listings, in some cases removing listings that don’t meet the Google Places Quality Guidelines. The long and short of the issue is...
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Content Briefs and why they will help you with your copywriting
Due to popular demand by clients, WDL now offers a Content Brief service as part of its Digital Marketing offering. If you are responsible for writing/briefing freelancers to write copy for a website,...
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Why Search Engine Optimisation is also Optimising for People
You walk into a room where a researcher asks you to go to a keyboard. You are told to type some facts into a word document. The results of your typing are saved, the computer is switched off, and the...
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Four Lessons in Social Media from Barack Obama’s Reddit IAmA
At about 9:00pm GMT last night (29/08/2012), a user created an account on the social media website Reddit to do an interview with other members of the site. In doing this, he crashed the servers of a...
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Five Mobile Apps For Digital Marketers (Who Have Android Devices)
At home I use a Mac. My logic with this choice over Windows or Linux is that I want something that ‘just works.” To me, my home computer is a work tool. I just want to do things without having to...
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Why blog?
In an age of social media where business can quickly tweet a special offer or use Facebook to talk about what’s going on in their world, it would be easy to side-line blogging as a superfluous...
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Marketing with the Houses of Westeros, Game of Thrones
It seems to me that almost every business that blogs has a Game of Thrones related post… I feel that WDL should be no exception. Game of Thrones, in case you don’t know, is a television series based...
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Using Wildcards for Content Writing
Using Wildcards for Content Writing A large part of my job is creating content for all different types of businesses. As well as on page content such as product descriptions, news articles, or page...
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Google Explained
Featured on the ground floor of the Gungahlin Public Library is a quote by my favourite author, Neil Gaiman: This is one of the rare instances where me and Mr. Gaiman disagree. For a start, I think...
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Changes in Google Local & Your Business
The changes focus on the new direction that Google has been taken recently, which is a move away from the typical way of ranking websites based on a user’s keyword. Google has, for a long time, been...
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